Rheology Modifier

A rheology modifier is an ingredient specifically added to cosmetic formulations to control and adjust the flow characteristics, texture, and viscosity of the product. This control is crucial for dictating everything from a formula’s stability and suspension of particles to its sensory experience, such as how easily a product spreads on the skin or pours from its container. Essentially, they are used to transform a simple liquid into a desired texture, like a thick cream, a firm gel, or a shear-thinning serum.